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Senior Director

Company Name:
Numeric Recruiting and Staffing

. Senior Director

Own and delegate the analytics operations, work processes and output of a team of marketing analysts Current operational programs include

Segmentation
Campaign analysis / analysis of performance
Propensity / response modeling
Time-series analysis and forecasting.

Manage project tasks, work plans / timelines and deliverables related to analytics and modeling. Common project tasks often include

Data extraction, analysis and QC using SAS, SQL or other languages/tools as available
Market, behavior and trend analysis
Model development and targeting strategies to support acquisition, growth and retention efforts
Quantitative analysis of marketing effectiveness for A/G/R programs
Manage and mentor junior/senior analysts, contributing to their technical and career development.
Manage relationships with other business units and serve as a liaison between the client and internal teams.
Create presentations and other deliverables to provide results, recommendations and advice to clients and other business partners in a clear, concise manner
Develop and/or communicate strategy to implement the objectives of the organization and guide others in linking their activities to the objectives.
Participate in creating and articulating relevant solutions for clients and in developing methods or processes for implementation.
Participate in the sales process to scope client needs and frame up the organizations approach.

Required Experience:

8 or more years experience in quantitative arena and exp managing large teams
Client facing experience from an agency or consulting firm preferred
Demonstrated ability to work in a cross-team / matrixed environment
Ability to scale/grow a team to support multiple clients/accounts, if needed
Strong practical knowledge and experience in using SAS Enterprise Guide and SAS Enterprise Miner
Expert in SQL and relational database programming
Experience in direct/database marketing

Bachelors degree in Business, Marketing, Economics, Statistics or Quantitative field required; advanced degree with quantitative emphasis is a plus

Digital analytics
Media mix modeling and analytics
Fractional / probabilistic attribution
Leveraging analytics to support digital marketing programs (Display, search, email, mobile, social)




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