Web and Marketing Analyst
Requisition ID:
6553
Built on talent, technology, and trust, Grace is a leading global supplier of catalysts and engineered materials. The company s two industry-leading business segments Catalysts Technologies and Materials Technologies provide innovative products, technologies, and services that enhance the products and processes of our customers around the world. Grace employs approximately 3,900 people in over 30 countries.
Job Description
We re adding to our Digital Communications Team and hiring a Web and Marketing Analyst to help optimize our web traffic through capturing and analyzing web analytics. You ll support teams with data driven insights on our digital marketing, customer leads, and grace.com personalization. In addition, you will also consult and collaborate with broader teams on analytics-based digital media strategies, including content strategy, social media, email, search engine optimization and paid search/social media.
The successful candidate must have expertise working with web analytic services (e.g., Adobe Analytics, Google Analytics) and personalization platforms (e.g., Adobe Target). Additional responsibilities include:
- Actively manage our Adobe Analytics, Adobe Target, and Google Analytics accounts
- Monitor multi-channel campaigns across buying stages and performance
- Promote a culture of objective assessment and accountability for marketing and communications projects. Develop KPIs, gauge channel performance and user engagement, identify actionable insights, and communicate results through dashboards, presentations and written analyses.
- Use analytics to help optimize content and user engagement.
- Build and analyze complex data sets from multiple sources. Identify new quantitative methods and tools to support business communications goals.
- Act as a consultant to other teams on analytics-based digital media strategies, including content strategy, social media, email, search engine optimization and paid search/social media.
Required Experience
- B.S. degree
- Minimum of 3 years web analytics experience
Required Skills
- Ability to develop strategies and recommendations based on digital data to improve content performance
- Experience analyzing and presenting large data sets
- Proficient with Excel and PowerPoint
- Knowledge of Salesforce, highly preferred, or another CRM
- Experience working in one or more industry leading data visualization platforms (e.g., Tableau, Domo, Adobe Analytics)
- Strong verbal/written communication and presentation skills
Preferred Qualifications
- Experience using Adobe Analytics, Adobe Target, Google Analytics, Google Adwords, and Pardot
- Familiarity with Adobe Experience Manager and SharePoint
Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.
EOE Statement:
W. R. Grace & Co. is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.
Estimated Salary: $20 to $28 per hour based on qualifications.
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